📣 Founding Product Marketer 📣
Apriora
Location
San Francisco
Employment Type
Full time
Location Type
On-site
Department
Marketing
Why Alex?
Alex is one of the fastest growing startups to come out of its YC batch with strong traction. We're generating revenue and well-funded by some of the best investors in the Valley with years of runway.
What are you up to?
Alex is building the future of hiring. Alex conducts job interviews in real-time with an autonomous AI recruiter. Companies use us to get the best hiring signal on their applicant pool and hire in a fraction of the time. Our AI recruiter has a live conversation over a video call with each of your candidates based on the interview questions you choose or that are recommended based on the job description. During the interview, our AI asks personalized follow-up questions in real-time based on the candidate's responses. Our AI recruiter can be customized to your roles in minutes and has already conducted thousands of interviews across engineering, IT, retail, hospitality, and more.
Why should I join?
This isn't your typical product marketing role.
We’re not looking for someone to “manage” messaging or tweak existing campaigns.
We’re looking for a founding product marketer who will define Alex’s voice in the market, build our customer marketing engine from scratch, and drive how we tell our story across every channel: website, product launches, sales enablement, events, and beyond.
If you’re someone who needs a big team, established processes, or endless budget, this isn’t the role for you.
If you’re a self-starter who thrives in ambiguity, can move fast, and knows how to turn ideas into campaigns that get attention, you’ll thrive here.
What would I do?
Own Alex’s messaging and positioning across all customer-facing channels (website, sales decks, product one-pagers, launch announcements, etc.).
Partner with founders, product, and sales to tell a compelling story about Alex’s vision and technology.
Lead customer marketing campaigns, from strategy through execution—case studies, testimonials, nurture programs, and community initiatives.
Support field marketing by creating content and messaging for events, trade shows, and webinars.
Drive go-to-market for new product launches, ensuring our announcements land with maximum impact.
Build scalable systems for measuring what resonates, across campaigns, assets, and channels.
Experiment with creative new ways to tell Alex’s story and differentiate us from competitors.
Is this right for me?
You’re a great fit if you have the following:
4+ years of product marketing, growth marketing, or similar experience, ideally at a B2B SaaS or startup.
Strong writing and storytelling chops, you know how to make technical products simple and compelling.
A track record of running scrappy, creative campaigns that actually drove results.
Experience working cross-functionally with sales, product, and leadership.
Comfort operating independently, taking initiative, and moving fast without a detailed playbook.
A bias for action, you don’t wait for perfect, you get things done.
Bonus points if you’ve worked in HR tech, recruiting, or talent acquisition.
Why shouldn’t I apply?
You’re probably not a great fit if you:
Need layers of approvals or long timelines, you’ll be working directly with founders in a fast-moving startup.
Want to specialize narrowly, this role will cover everything from messaging to campaign execution to supporting events.
Aren’t excited about AI or the future of hiring, if our mission doesn’t genuinely inspire you, this won’t be the right fit.
What’s in it for me?
Massive Responsibility: Define and own Alex’s entire product marketing function.
Exceptional Team: Work directly with founders and a tight-knit team of talented builders.
Real Impact: Shape the story of a product that directly impacts people’s careers and hiring outcomes.
Fast Growth Learning: Build zero-to-one in product marketing at a high-growth AI startup.
Serious Upside: Competitive salary and equity in a fast-growing company.
Great Benefits: Health insurance, unlimited PTO, company lunches, and fun company events.
What am I waiting for?
If you’ve gotten this far and building product marketing from zero-to-one excites you, we want you to apply.