The mission

Apty is evolving its performance marketing approach to win in the Digital Adoption Platform (DAP) space. We are looking for a Performance Marketing Manager who will act as the strategic hub connecting our product’s technical value to our paid acquisition engine.

You won’t just manage budgets; you will own the full-funnel journey from the first keyword search to the final SQO, ensuring every dollar spent is an investment in high-intent pipeline.

Key responsibilities

1. Full-funnel strategy & keyword-to-LP mapping

Move beyond clicks to own the entire path: keyword to ad copy to landing page experience to conversion.

Collaborate with PMM and design to build high-converting, product-led landing pages that solve specific persona pain points.

2. Structured experimentation & CRO ownership

Own a rigorous experimentation roadmap across ads and landing pages, including A/B and multivariate testing.

Design and execute structured tests on messaging, creative, audiences, and landing page experiences to continuously improve conversion rates and pipeline quality.

Establish clear testing hypotheses, success metrics, and learning loops to scale winning campaigns.

3. Product-led performance (the “context” edge)

Deep-dive into the Apty product. You will attend sales demos and sync with the PMM team to understand why customers buy and lost reasons.

Translate technical DAP features into high-performing ad copy that resonates with enterprise IT and HR leaders.

4. Multi-channel execution & pivot agility

Own the strategy and execution for LinkedIn Ads, Google Search, retargeting, and other relevant paid channels.

Continuously optimize and reallocate budgets in real time based on performance insights and market shifts.

5. Automation & AI-driven optimization

Leverage automation and AI tools to scale campaign management, creative testing, and performance analysis.

Implement workflows that improve efficiency in bidding, audience segmentation, reporting, and experimentation.

6. Lead nurturing & lifecycle optimization

Partner with Marketing Ops to ensure that non-converting leads are enrolled into effective nurture programs.

Design paid acquisition flows that support lifecycle marketing, improving lead-to-opportunity conversion through remarketing and nurture strategies.

7. Data integration & revenue ops

Partner with RevOps/Marketing Ops lead to ensure closed-loop reporting.

Own performance reporting with a primary focus on generating qualified pipeline—measured by SQLs, SQOs, and Customer Acquisition Cost (CAC)—rather than surface-level engagement metrics like CTR or impressions.

8. Budget efficiency & outbound synergy

Manage performance budgets with strong focus on efficiency, ROI, and scalable growth.

Work closely with the outbound to design paid campaigns that warm up target accounts and support outbound email and social sequences.

Align audience targeting, messaging, and timing so paid and outbound efforts reinforce each other.

The ideal profile

• 5+ years in B2B SaaS performance marketing: You have a proven track record of managing $10k+ monthly spends and driving enterprise-level leads.
  

• The Strategist mindset: You analyze search and audience intent deeply. You know when to use broad match and when to cut high-traffic keywords that don’t convert to revenue.
  

• Experimentation-driven: You are fluent in A/B and multivariate testing and can build a repeatable CRO framework.
  

• Automation & tools savvy: You are comfortable using automation and AI tools to improve efficiency and scale performance.
  

• Data literate: You are comfortable in CRM environments (HubSpot/Salesforce) and understand how to attribute revenue to specific campaigns.