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Retention Marketing Lifecycle Strategist

Bespoke Post

Bespoke Post

Marketing & Communications
New York, NY, USA
Posted on Oct 29, 2024
Bespoke Post is a lifestyle brand driven by the spirit of discovery. We’re all about finding under-the-radar goods and guides that enrich the lives of our customers. Through our e-commerce shop, editorial content, and award-winning subscription program, we shine a light on quality products, small brands, and interesting people that spark curiosity and inspire new, richer experiences.
We’re looking for a Retention Marketing Lifecycle Strategist to help us build and nurture relationships with customers and subscribers by creating meaningful touchpoints and experiences. You will manage the strategy behind any triggered/transactional emails, recurring campaigns, drip series, and custom lifecycle flows. This role reports to the VP, Growth Marketing, and will oversee cross-channel nurturing campaigns from end to end, from creating new personalized email flows to testing, QAing, executing, and analyzing performance. You’ll collaborate with cross-functional teams in order to support cross-channel initiatives that meet higher-level business goals. Additionally, you will manage SMS marketing communications, Club Membership emails, on-site promos and retention initiatives, marketing automation, and loyalty programs.

You will:

  • Own and maintain the marketing calendar across our brands, ensuring key initiatives are slotted and rolled out across all owned channels in alignment with marketing goals.
  • Develop, execute, and optimize day-to-day email and SMS campaigns across our brands with the goal of driving incremental revenue.
  • Create dynamic and personalized journeys across a variety of lifecycle stages, ranging from cart abandonment to disengaged customers using both automated, multi-stage, and one-off communications.
  • Develop and refine loyalty and rewards strategies to drive repeat purchases, increase customer engagement, and boost lifetime value (LTV).
  • Gather and analyze both quantitative and qualitative customer feedback to continuously improve user satisfaction, loyalty, and LTV.
  • Optimize website content, structure, and technical elements for SEO while monitoring and enhancing the brand’s online reputation across customer reviews and search engines.
  • Track performance and communicate key learnings, actionable insights, and recommended iterations and next steps on key retention initiatives.
  • Partner with Product, Merchandising, Design, and Customer Experience teams on cross-functional campaigns and to promote products and features across multiple channels and touchpoints, from SMS to on-site to in-shipment.
  • Continually optimize KPIs through ongoing experimentation, segmentation, and personalization.
  • Own special projects as needed.
  • Work from our NYC office 3x a week in a hybrid model.

The ideal candidate:

  • Has 4-6+ years of experience in an email marketing, CRM, marketing automation, or customer lifecycle role
  • Has experience reviewing behavioral reports and building email campaigns/workflows to drive behavior.
  • Possesses a strong knowledge of best practices for email, creative, segmentation, personalization, dynamic content, and building customer journey series.
  • Has hands-on experience with working in an ESP (we use Sailthru and Klaviyo) and creating automated/triggered programs.
  • Shows strong analytical abilities and a high aptitude for testing, experimentation, and analyses.
  • Has a working knowledge of HTML.
  • Has outstanding attention to detail and ability to find the smallest issue or edge case in multi-part, cross-channel communications.
  • Has stellar project management and organization skills, able to thrive in a fast-paced environment and work well with other teams.
  • Takes a positive, scrappy approach to work that is proactive, independent and results-driven - you’ll be starting from scratch and building in many areas.

Bonus points for:

  • Experience working with e-commerce and subscription services.
  • Familiarity with programming languages.

Compensation, Benefits, and Perks:

  • Starting base salary range of $70,000 to $90,000 per year
  • Company equity
  • Opportunity for annual bonus
  • Unlimited vacation time
  • Health, dental, vision, disability, and life insurance with FSA options and access to One Medical, Health Advocate, Teladoc, KindBody and Talkspace
  • 401k with nonelective company contribution of 3%
  • $250 per month home office allowance
  • Up to $500 per year learning allowance
  • Paid parental leave
  • Flexible schedule
  • Up to $500 annual 1:1 donation match
  • A free Bespoke Post box each month, plus additional discounts
  • Regular team learning, social, and wellness events