You will

• Own the strategic and operational plan to significantly grow the Halfday brand, from development to execution
• Own the business unit P&L, collaborating with finance and leadership teams on budgets and growth plans
• Utilize shared resources to drive day-to-day business operations of the Halfday brand
• Collaborate with the marketing team to reach new customers and determine spend across platforms, including direct response, search, and affiliate channels as well as brand partnerships, activations, and experimental channels and initiatives
• Develop a deep understanding of our customers and use insights to drive the brand
• Collaborate with team members across the company including Creative, Product, Finance, and Operations to deliver an optimal experience for our customers
• Utilize data to make decisions with the goal of appling data to make short-term tactical decisions as well as long-term strategic growth plans
• Identify opportunities to expand the business and product using a keen understanding of the DTC landscape
• Has significant and proven work experience in a GM, growth, product, or operations role at a forward-thinking company, with a deep understanding of cross-functional roles and processes
• Has expertise in creating and managing both short-term and long-term business plans and budgets for a high growth business
• Has experience quickly scaling a brand and driving KPIs for a business unit
• Has experience managing cross-functional projects, with expertise in marketing, product, or operations
• Operates with a strategic mindset and can develop and drive a plan to evolve and grow a business with a short-term and long-term vision
• Has experience working with omnichannel business models. We’re exclusively online right now, but may sell in stores as the business evolves
• Is analytically minded and uses data to drive decisions where possible, but understands how to make intuitive decisions when data can’t
• Has a scrappy mindset and a “no task is beneath me” attitude; isn’t afraid to roll up their sleeves to get the job done
• Experience in the e-commerce industry
• Work out of our New York City office 3 days per week

The ideal candidate will:

• Has significant and proven work experience in a GM, growth, product, or operations role at a forward-thinking company, with a deep understanding of cross-functional roles and processes
• Has expertise in creating and managing both short-term and long-term business plans and budgets for a high growth business
• Has experience quickly scaling a brand and driving KPIs for a business unit
• Has experience managing cross-functional projects, with expertise in marketing, product, or operations
• Operates with a strategic mindset and can develop and drive a plan to evolve and grow a business with a short-term and long-term vision
• Has experience working with omnichannel business models
• Is analytically minded and uses data to drive decisions where possible, but understands how to make intuitive decisions when data can’t
• Has a scrappy mindset and a “no task is beneath me” attitude; isn’t afraid to roll up their sleeves to get the job done

• Starting base salary range of $180,000 to $220,000 per year
• Company equity
• Opportunity for annual bonus
• Unlimited vacation time
• Health, dental, vision, disability, and life insurance with FSA options and access to One Medical, Health Advocate, Teladoc, KindBody and Talkspace
• 401k with nonelective company contribution of 3%
• $250 per month home office allowance
• Up to $500 per year learning allowance
• Paid parental leave
• Flexible schedule
• Up to $500 annual 1:1 donation match
• A free Bespoke Post box each month, plus additional discounts
• Regular team learning, social, and wellness events