CRM Manager, Lifecycle
Goldbelly
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See open jobs at Goldbelly.See open jobs similar to "CRM Manager, Lifecycle" 645 Ventures.Goldbelly CRM Manager, Lifecycle
We are looking for a CRM Manager to join our team. At Goldbelly, we believe in the emotional power of food. For many of us, food is a language of love. It's more than just nourishment. It's memories, it's connection, it's comfort. We understand how truly important our mission is. We are here to bring a smile to people’s faces, an edible hug, a connection to a loved one even though you may not be with them, a moment of nostalgic comfort, a craving from a beloved food memory.
What You’ll do
- Own the day-to-day Marketing and CRM campaign set-up and execution across email, SMS, and Push channels for B2C and B2B communications
- Responsible for building, QA’ing, troubleshooting, and launching marketing, trigger and lifecycle campaigns within our platform
- Manage B2C and B2B Marketing and CRM campaign execution calendars and oversee process
- Identify data points and events required for new trigger and lifecycle flows and work cross-functionally with MarTech teams to implement data paths into our ESP to power new journeys
- Set-up and map dynamic fields into emails/SMS/Push to showcase personalized and targeted modules to applicable customers segments
- Propose, design, and launch A/B and multivariate testing plans to optimize multi-channel campaign templates as well as communication and segmentation strategies that drive engagement, conversion, and retention
- Monitor key metrics related to open and click-through rates, CVR, CLV, and list growth, using insights to continuously refine and optimize marketing and lifecycle campaigns
- Pull and analyze data and provide weekly reporting, analysis, and actionable insights and recommendations to multiple teams and senior leadership
- Collaborate closely with marketing, product, BI, and customer support teams to ensure a seamless and integrated customer journey
- Stay ahead of industry trends and introduce innovative practices to keep the customer lifecycle experience fresh and competitive
What you’ve done
- Bachelor’s Degree
- 3-6 years of experience
- Excellent verbal and written communication skills to effectively present strategies and insights to executive teams and across the organization
- Proven track record in developing and executing end-to-end lifecycle strategies that drive customer lifetime value
- Ability to thrive in a fast-paced environment while prioritizing tasks and meeting timelines with minimal oversight
- Strong understanding of email marketing best practices and industry standards across creative, targeting and end to end execution
- Comfortable working with data and digging into numbers; deep understanding of email KPIs, metrics, and reporting with ability to translate into concrete insights
- Strong analytical skills to leverage data in crafting personalized customer experiences that resonate at each lifecycle stage
- Advanced experience using Visual Editors/WYSIWYG editors to build email templates and campaigns
- Light to intermediate knowledge of HTML & CSS
- Intermediate to advance familiarity with Liquid
- Experience building dynamic modules in email
- Meticulous attention to detail and highly organized
- Experience sending email marketing campaigns through ESPs to large customer groups (BlueShift familiarity a plus)
- Experience with SMS and mobile notifications
- SQL experience a plus
- Experience working with Project Management tools (e.g. Monday) and design tools (e.g. Figma, Photoshop)
Benefits
- Salary Range: $95K - $140K
- Comprehensive benefits - medical, dental, and vision
- Company HSA and Dependent Care FSA
- Flexible paid-time-off
- Monthly Credits + 25% off Goldbelly
- Opportunities for upward mobility
Working at Goldbelly
At Goldbelly, we believe in the emotional power of food. We believe that food brings people together, so we've created a place that connects people with their greatest food memories, experiences and desires. We’ve built a platform that empowers small shops, chefs and restaurants and inspires their passion. Our mission is to bring you comfort through food. Whatever you dream of. Wherever you are.
This job is no longer accepting applications
See open jobs at Goldbelly.See open jobs similar to "CRM Manager, Lifecycle" 645 Ventures.