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CRM Manager, Lifecycle



New York, NY, USA
Posted on Wednesday, May 8, 2024

Goldbelly CRM Manager, Lifecycle

We are looking for a CRM Manager to join our team. At Goldbelly, we believe in the emotional power of food. For many of us, food is a language of love. It's more than just nourishment. It's memories, it's connection, it's comfort. We understand how truly important our mission is. We are here to bring a smile to people’s faces, an edible hug, a connection to a loved one even though you may not be with them, a moment of nostalgic comfort, a craving from a beloved food memory.

What You’ll do

  • Own the day-to-day Marketing and CRM campaign set-up and execution across email, SMS, and Push channels for B2C and B2B communications
  • Responsible for building, QA’ing, troubleshooting, and launching marketing, trigger and lifecycle campaigns within our platform
  • Manage B2C and B2B Marketing and CRM campaign execution calendars and oversee process
  • Identify data points and events required for new trigger and lifecycle flows and work cross-functionally with MarTech teams to implement data paths into our ESP to power new journeys
  • Set-up and map dynamic fields into emails/SMS/Push to showcase personalized and targeted modules to applicable customers segments
  • Propose, design, and launch A/B and multivariate testing plans to optimize multi-channel campaign templates as well as communication and segmentation strategies that drive engagement, conversion, and retention
  • Monitor key metrics related to open and click-through rates, CVR, CLV, and list growth, using insights to continuously refine and optimize marketing and lifecycle campaigns
  • Pull and analyze data and provide weekly reporting, analysis, and actionable insights and recommendations to multiple teams and senior leadership
  • Collaborate closely with marketing, product, BI, and customer support teams to ensure a seamless and integrated customer journey
  • Stay ahead of industry trends and introduce innovative practices to keep the customer lifecycle experience fresh and competitive

What you’ve done

  • Bachelor’s Degree
  • 3-6 years of experience
  • Excellent verbal and written communication skills to effectively present strategies and insights to executive teams and across the organization
  • Proven track record in developing and executing end-to-end lifecycle strategies that drive customer lifetime value
  • Ability to thrive in a fast-paced environment while prioritizing tasks and meeting timelines with minimal oversight
  • Strong understanding of email marketing best practices and industry standards across creative, targeting and end to end execution
  • Comfortable working with data and digging into numbers; deep understanding of email KPIs, metrics, and reporting with ability to translate into concrete insights
  • Strong analytical skills to leverage data in crafting personalized customer experiences that resonate at each lifecycle stage
  • Advanced experience using Visual Editors/WYSIWYG editors to build email templates and campaigns
  • Light to intermediate knowledge of HTML & CSS
  • Intermediate to advance familiarity with Liquid
  • Experience building dynamic modules in email
  • Meticulous attention to detail and highly organized
  • Experience sending email marketing campaigns through ESPs to large customer groups (BlueShift familiarity a plus)
  • Experience with SMS and mobile notifications
  • SQL experience a plus
  • Experience working with Project Management tools (e.g. Monday) and design tools (e.g. Figma, Photoshop)


  • Salary Range: $95K - $140K
  • Comprehensive benefits - medical, dental, and vision
  • Company HSA and Dependent Care FSA
  • Flexible paid-time-off
  • Monthly Credits + 25% off Goldbelly
  • Opportunities for upward mobility

Working at Goldbelly

At Goldbelly, we believe in the emotional power of food. We believe that food brings people together, so we've created a place that connects people with their greatest food memories, experiences and desires. We’ve built a platform that empowers small shops, chefs and restaurants and inspires their passion. Our mission is to bring you comfort through food. Whatever you dream of. Wherever you are.