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Growth Product Manager

Innerwell

Innerwell

Product, Sales & Business Development
Croatia
Posted on Sep 3, 2025

We’re looking for a results-driven Growth Product Manager to lead initiatives that optimize our customers’ journey and drive business growth. This role is perfect for a creative, analytical, and highly adaptable individual who thrives in a fast-paced B2C healthcare environment. You’ll be responsible for improving initial purchase flows, boosting repeat engagement, and maximizing customer value through data-driven strategies, upsells, and cross-sells.


What you’ll do

  • Own the growth funnel develop and execute strategies to optimize the entire purchasing journey, from acquisition to checkout and post-purchase engagement.

  • Understand the customer conduct user interviews, surveys, and research to uncover motivations, pain points, and opportunities.

  • Stay ahead of the market and perform competitor analysis to identify trends, opportunities, and threats.

  • Leverage data to scale, analyze user behavior, run A/B tests, and use insights to improve conversion rates and customer lifetime value.

  • Collaborate cross-functionally with design, engineering, and marketing teams to enhance UX/UI and accelerate growth.

  • Experiments rapidly use no-code tools and lightweight testing frameworks to validate new ideas and drive quick wins.

Who you are

  • Proven experience as a Product Manager in a B2C e-commerce or subscription-driven environment.

  • Highly analytical with a strong command of data to inform decisions and measure impact.

  • Solid understanding of UX/UI principles with an eye for effective and intuitive design.

  • Tech-savvy, comfortable working with analytics platforms, no-code tools, and growth experimentation frameworks.

  • A fast mover who thrives in dynamic environments, iterates quickly, and embraces change.

Big plus

  • Experience in the healthcare industry.

  • Strong copywriting skills crafting persuasive CTAs and user-facing messaging.

  • Familiarity with modern growth tools and methodologies to accelerate product testing and validation.