E-Commerce Product Manager
Innerwell
We’re looking for a results-driven E-Commerce Product Manager to lead initiatives that optimize our customers’ journey and drive business growth. This role is perfect for a creative, analytical, and highly adaptable individual who thrives in a fast-paced B2C healthcare environment. You’ll be responsible for improving initial purchase flows, boosting repeat engagement, and maximizing customer value through data-driven strategies, upsells, and cross-sells.
What you’ll do
Own the e-commerce funnel, develop and execute strategies to optimize the entire purchasing journey, from acquisition to checkout and post-purchase engagement.
Understand the customer conduct user interviews, surveys, and research to uncover motivations, pain points, and opportunities.
Emphasize acquisition, checkout, and post-purchase engagement as part of the e-commerce lifecycle.
Stay ahead of the market and perform competitor analysis to identify trends, opportunities, and threats.
Leverage data to scale, analyze user behavior, run A/B tests, and use insights to improve conversion rates and customer lifetime value.
Collaborate cross-functionally with design, engineering, and marketing teams to enhance UX/UI and accelerate growth.
Experiments rapidly use no-code tools and lightweight testing frameworks to validate new ideas and drive quick wins.
Who you are
Proven experience as a Product Manager in a B2C e-commerce or subscription-driven environment.
Highly analytical with a strong command of data to inform decisions and measure impact.
Solid understanding of UX/UI principles with an eye for effective and intuitive design.
Tech-savvy, comfortable working with analytics platforms, no-code tools, and growth experimentation frameworks.
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A fast mover who thrives in dynamic environments, iterates quickly, and embraces change.
Big plus
Experience in the healthcare industry.
Strong copywriting skills crafting persuasive CTAs and user-facing messaging.
Familiarity with e-commerce platforms, checkout optimization, modern growth tools/methodologies to accelerate product testing and validation.