Shop Circle is an AI-first technology holding company, headquartered in London, that acquires and scales mission-critical vertical market software, modernising it for the AI era. Through a centralised AI platform deployed across its portfolio, the company expands software from systems of record into systems of action. Shop Circle focuses on software powering the physical world, serving 200,000+ companies worldwide and enabling them to work smarter, scale faster, and stay ahead. Shop Circle is backed by leading global institutional investors.