Build with us.


Field Marketing Manager



Marketing & Communications
New York, NY, USA
Posted on Thursday, July 4, 2024
SQUIRE is the leading business management system designed for the needs of barbers, shop owners, and their communities. We believe the pursuit of artistry and autonomy should not be restricted by the complexities of running a business. With SQUIRE, we provide custom-branded tools, resources, and guidance to help barbers of all stages and experience levels attract and retain more customers, efficiently manage their shop operations, and increase their revenue.
Founded in 2015, SQUIRE is trusted by barbers in 3,000+ shops in more than a thousand cities around the globe. From streamlined booking and opening new shops to real-time earning dashboards and building lasting customer relationships, SQUIRE supports shop owners in seamlessly bridging the gap between their personal craft and business goals. SQUIRE enables barbers everywhere to unlock their full potential both as artists and as entrepreneurs.
For more information, please visit or download the SQUIRE app from the App or Play Store.
SQUIRE is seeking a dynamic and experienced Field Marketing Manager to drive strategic marketing programs, organize events, and create partnerships that enhance SQUIRE’s presence in key markets. This role requires a proactive individual with a proven track record of developing high-performing field marketing programs, resulting in strong lead generation, deep customer affinity, and enhanced brand awareness.
In this role, you will strategically work with our sales, brand marketing, analytics, and customer teams to deliver engaging experiences and touchpoints for our prospective customers and cement Squire as an invaluable partner to the barber community.
Director of Product Marketing


  • Strategically design and execute field marketing programs that deliver strong value to our prospective customers and highlight the core benefits of Squire.
  • Partner with brand marketing to ideate engaging experiences across events, tradeshops and community partnerships that drive community affinity and generate strong revenue opportunities for our business.
  • Test and develop a deep understanding of field marketing program performance and translate those learnings into repeatable, scaleable playbooks to unlock scaled growth.
  • Track and analyze campaign performance, making data-driven adjustments to optimize results.
  • Collaborate with sales and marketing teams to ensure alignment and effectiveness of marketing programs.
  • Maintain open communication with stakeholders to ensure successful execution of marketing strategies.
  • Manage local marketing budgets, track spending, and report on ROI for various initiatives.
  • Conduct post-event and campaign evaluations to identify areas for improvement and future opportunities.
  • Partner with product marketing and insights to understand industry trends, customer needs, and competitive landscape and refine strategies to highlight competitive differentiators.
  • The duties and responsibilities outlined above are not a comprehensive list and additional tasks may be assigned from time to time based on business needs.


  • 4-6 years of relevant experience in field marketing, preferably in a B2B SaaS environment
  • Proven track record of designing and executing strategic, repeatable field marketing programs
  • Strong project management skills with the ability to prioritize core initiatives based on expected ROI and performance
  • Astute marketing sensibilities that allow you to identify key drivers of prospective customer engagement, affinity, and lead generation Ability to drive collaboration and alignment across cross-functional teams to ensure that messaging, positioning, and content reflect core business strategy and prospective customer needs
  • Experience in developing end-to-end programs and working with marketing operations, social and email teams to ensure full value extraction from field marketing programs and initiatives. Excellent written and verbal communication skills
  • Detail-oriented, organized, and proactive
  • Ability to work both independently and as part of a team
  • Innovative and resourceful, with a strategic mindset and a passion for marketing
- Base Salary ($110,000 - $115,000)
- New hire stock grant
- 100% employer paid medical/dental/vision insurance for you and your dependents
- 401K plan with company contribution
- Generous PTO and Parental Leave policies
Interview Accommodations
SQUIRE is committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are an individual with a disability requiring an accommodation to apply for an open position, please email your request to and someone on our team will respond to your request.
EEO Provision
SQUIRE provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Pay Transparency Nondiscrimination Provision
SQUIRE will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.